Unit 4 Reading

a. Chapter 5: The Eye and the Visual Brain

Summary: This chapter talks about the complexity of how ours eyes function and what we should do with that as designers. Our brain translates what our eyes see so that we can put a name to things, as it were. When we are walking around in the world there is a lot of information that blends in around us because we are focused on certain things, such as the person we are walking with. We aren’t going to notice the bee buzzing around the flowers you just walked by.

Take away: Simple drawings, outlines even, are easier for humans to comprehend than realistic renderings, so if possible, make a simplified drawing of an object.
b. Profile 4: Hannah Fairfield (The Washington Post) pg 264-278

Summary: Fairfield encouraged the exploration of ideas for info graphic inspiration among info graphic designers. She changed the culture of The Washington Post graphics department by getting them to start coming up with ideas for info graphics rather than waiting to be told to make one. When asked about specializing Fairfield was of the opinion that it is unneeded but play to your advantages.

Take away: Find subjects that interest me to create info graphics about, so that I don’t miss information in my unenthusiastic search for research.



Posted on June 6, 2014, in Uncategorized. Bookmark the permalink. Leave a comment.

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