Unit 6 Reading

a. Profile 5 pgs. 279-292 Jan Schwochow (Golden Section Graphics)

– Summary: This profile mostly talked about the importance of accurate information display in info graphics. Jan Schwochow is a cut above because he researches in depth and illustrates things without making any of the information up.

– Take away: Making up information or illustration does not help the viewer really understand, accurately, the information that is presented. Tracing from real images and using the real shapes for visualization is the best practice, rather than guessing on the information.
b. Chapter 7 Images In the Head pgs 133-149

– Summary: The chapter talks about how the human brain interprets images. The automatic recognition of faces and associated meanings are what every info graphic must build on. If you cater to these things then you make the info graphic easier for the viewer to absorb.

– Take away: Realism vs Symbols. I want to try to make distinctions about the information I present in the future in my info graphics. If the information is less widely known, has been largely not talked about or seen, I should try to go for a realistic illustration. With other information that may have been seen or heard about before a better approach may be to make a symbol graphic that is basic lines and basic shading.

Bottom-up VS Top-down Processing

Bottom-up Processing is when the eye’s color detectors send information to the brain. Top-down Processing is when the brain sends information to the eye. With top-down processing there could potentially be issues with bias in the viewer, and visual information can be filtered out, causing the person to “not see” certain things. Also, top-down essentially brings up a hologram in our minds eye, which isn’t the original images, while bottom-up shows us actual images in front of us.

Iconic memory: is short term memory that stores visual information. It is a function that allows us to comprehend what is going on in the moment and allows us to sort through it later.

Explain the purpose in an infographic of
a. iconic component imagery

– Simpler line drawings are easier for a viewer to understand in an infographic because our brains have less to sort through to figure out what we are seeing. Giving just enough detail to cause recognition helps the viewere move through the info graphic faster.
b. the use of realism.

– Realism would be used to inform the viewer of what something looks like that hasn’t neccessarily been seen before. Realism is for introducing a new concept, while symbols are for things that have been seen before.

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Posted on May 19, 2014, in Uncategorized. Bookmark the permalink. Leave a comment.

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