Unit 5 Reading

a. Profile 1 John Grimwade (Condé Naste Traveler magazine) pgs 212-230

– Summary: John Grimwade is a graphic designer that has created many successful info graphics and has his own business for info graphics. Through a series of questions Grimwade goes over his process and how it hasn’t changed much since he began. He explains how he starts with a research, then edits that research into a story that viewers can understand. He emphasizes the cutting out of unneeded information that many newer graphic designers seem to add into their designs, showing a lot of information to the viewer that isn’t strictly required to get the point across. Through the rest of the profile Grimwade expresses his practice of sharing information with others and being involved in the design process, on paper, very early on, so you can have more control of what information goes into the final graphic.

– Take away: I liked how Grimwade explained that each graphic needs a narrative. A story to step through. That makes so much sense, yet I’ve never heard it explained that way.
b. Chapter 6 Visualizing for the Mind pgs 110-132

– Summary: This chapter is all about mind tricks for designers. The first section of the chapter illustrates how flat black and white design may not help the viewer understand what is going on with displayed information. Shades and varying color help to distinguish the differences in information displayed. Spacing is discussed next. Clearly sectioning bits of information together leads the eye to what it is supposed to be looking at, as well as informing the viewer of what information goes together. Along these lines there are background boxes, which should be used much the same way, organizing information into groups, but only enough to separate out the information into clear groups. The chapter closes with the issue of comparing data points or other similar information. When comparing numbers  it’s probably best to use a bar chart of line graph, rather than varying shapes. And with a lot of data you should probably parse it down to a few colors that are displayed on top of a format that brings the information together.

– Take away: “Continuity is better perceived in curves than in lines with sharp angles.” I think it just looks prettier too. I want to take this forward to remind myself that sharp angles and straight lines may not be the best route through a graphic.

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Posted on May 12, 2014, in Uncategorized. Bookmark the permalink. Leave a comment.

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